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Slow Sustainable Fashion

You’ve probably heard or used the term sustainable fashion at some point, but what does it mean?Sustainable fashion refers to clothing that is designed, manufactured, distributed, and used in ways that are environmentally friendly.

Unfortunately, this is not true of today’s dominant ‘fast fashion,’ which refers to clothing that’s intentionally designed to be consumed quickly at cheap prices, leading shoppers to view clothes as being disposable—wearing them just a few times before throwing them out or moving on to newer and trendier cheap clothes.
The fast fashion cycle is far from sustainable, because it depletes the Earth’s natural resources at exponential rates, exploits workers around the world, and results in an overwhelming amount of waste.
In contrast to traditional fashion houses that only have a few seasonal collections per year, fast fashion brands may churn out as many as one new collection per week (or more) in efforts to drive continuous, mindless consumption.

The environmental and social cost of the fashion industry forces us to rethink fast fashion, and stresses the need for more sustainable business models and practices. Resources hereunder provide additional information on the environmental impacts of fashion, and potential pathways for change.

In recent years, urban youth have been drawn towards practices that demand systemic changes in society, culture, production, and consumption. Many of them are exploring ways to shop fashion sustainably. One of the easiest ways of indulging in sustainable fashion is through thrifting, i.e, purchasing second-hand apparel. Thrifting skips multiple checkpoints of sustainability as new material need not be brought in, no additional manufacturing takes place, no labour is required to make the clothes, no carbon is used up in transportation, no money is spent on marketing and so on. Thrifting simply extends the life of a preexisting garment and prevents it from ending up in a landfill. It is an excellent way of keeping the garment in the market at the least possible environmental and social cost and a decent financial profit

The youth, in particular, seem to be fond of thrifting. A reason for this could be lower prices of second-hand apparel as compared to fresh, sustainable fashion clothes. In India, too, the sudden spike in online thrift stores over the last few years is a telling sign of the demand for second-hand fashion. These stores (most of which are Instagram-based and some website-based) sell factory reject pieces, second-hand apparel (mainly imported from East-Asian countries) and even do closet clearances. The products include all manner of clothing such as high-waisted pants, formal shirts, party dresses, lingerie and so on.

There also seems to be a shift in the way second-hand clothing is being perceived. In the Indian culture, second-hand products or hand-me-downs are understood to be need-based as it is generally assumed that anyone with the means would prefer to buy new rather than purchase second-hand clothes. However, this attitude seems to be gradually changing as more and more youngsters proudly showcase their thrifted fashion on their social media pages. Thrifting is now considered to be cool! The thrift store owners have been observing an overwhelming demand with their followers (mostly young college students or early career professionals), setting reminders to be the first on the social media page to snatch up the clothes quickly.

Considering the current state of online thrifting, it is clear that the thrift culture has undoubtedly captivated the interest of the youth. Despite being limited to a small online community in India, thrift culture has maintained a growing presence over the last few years. thrift culture among the youth is not just a passing trend that will soon blow over , it is a phenomenon that is here to stay. It is perhaps in the best interest of both people and the environment in the long run if the practice of thrifting continues to flourish as it is one of the most effective ways to shop fashion sustainably

Transition from fast fashion to slow fashion by optimising manufacturing volumes . thrifting keeps multiple check points as it analyse true demand potential to prevent stock outs and increase customer satisfaction as they not only save money but earth . buy sustainable cloths so they last longer . so if you want to ensure your wardrobe is as sustainable as possible moving forward, here’ everything you need to know …

invest in sustainable fashion brand

shop second hand and vintage

try renting

ask who made your cloths

know your materials

support brands who have a positive impact

be conscious about vegan fashion

ensure your cloths have a second life

buy better

save more than money

With secondhand and vintage now increasingly accessible thanks to sites such as The RealReal, Vestiaire Collective and Depop, consider buying pre-loved items when looking to add to your wardrobe. Not only will you extend the life of these garments and reduce the environmental impact of your wardrobe as a result, you can also find one-of-a-kind pieces that no one else will own. Look to the likes of Rihanna and Bella Hadid — both vintage aficionados — for inspiration here.

With the pandemic highlighting the extreme difficulties faced by garment workers around the world, it’s essential that the people who make our clothes are paid a fair wage and have safe working conditions. Seek out brands who openly disclose information about their factories and their policies around wages and working conditions.

Eco-minded brands starting to consider how fashion can have a positive impact on the environment rather than just reducing its impact. Regenerative agriculture—farming practices such as no-tilling and growing cover crops — is a growing trend within fashion that aims to restore soil health and biodiversity.

Will consumers decide that buying less is better than buying ‘green’? From RetailWire

From a study published in the journal Young Consumers, research shows that people who buy less are actually happier than people who buy environmentally friendly alternatives. The investigation shows that people who indulge in “green buying“ are still looking to fulfil their materialistic desires. Whereas people who just buy less altogether have better well-being and lower psychological distress, which is not seen in the people who just buy green instead.

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